Research types
- ATU study (Awareness Trial Usage)
- Potentiality study
- Perception study
- Client / consumer satisfaction survey
- Awareness study
- Image survey
- Pre/post advertising test
- Sales force communication impact review
- Trade fair participation follow up
- Behaviour study
Methodologies
Quantitative research
CAWI (Computer Assisted Web Interviews)
- Ad-hoc and omnibus
- Visuals integration: ad,logos etc.
CATI (Computer Assisted Telephone Interviews)
- A different price policy
- Distance interviews listening capability (by phone)
Face-to-face interviews
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- A 23 professional interviewers network
- Mystery Shopping
Qualitative research
In-depth interviews
Focus group / group discussion
- Animation by the same person in 3 languages
Desk Research / Secondary Research
Research and analysis specific to the project.
Sectors of expertise
- Automotive
- Business to Business
- Distribution
- Publishing
- Real Estate
- Pharmaceutical / health (see dedicated pages)
- Cosmetics
- F.M.C.G.
- Consumer services
- Financial services
- Telecom
- Tourism
- Transports
- Luxury products
A la carte Service
Full study take up :
- Questionnaire elaboration and translation
- In depth results analysis: comments by question, target group, summary by subject
- Conclusions and recommendations
Realization of studies based on your own questionnaire
Realization of studies with partial analysis
Encoding of manually completed questionnaires
- Delivery of results data tables with or without analysis