Pathologies/Treatments covered

  • Acromegaly
  • Adjuvant hormonotherapy
  • Allergies
  • AMD (Age-Related Macular Degeneration)
  • Antimycotic
  • Arthritis
  • Asthma
  • Carcinoma
  • Children milk
  • Contraception
  • COPD
  • CV diseases
  • Depression
  • Dermatitis
  • Diabetes
  • Erectile dysfunction
  • Hypercholesterolaemia
  • Hypertension
  • HRT
  • Mood disorder
  • Osteoporosis
  • Pains
  • Parkinson
  •  Schizophrenia
  • Severe pains
  • Skin care
  • Urinary incontinence
  • Vaccine

Target groups interviewed for pharmaceutical studies

  • Anesthetists
  • Breast cancer SPs
  • Cardiologists
  • Care and convalescent homes
  • Clinics of the pain
  • Dermatologists
  • Dieteticians
  • Endocrinologists
  • Gastroenterologists
  • Geriatrists
  • GPs
  • Gynecologists
  • Hematologists
  • Lung SPs
  • Nephrologists
  • Neurologists
  • Oncologists
  • Ophtalmologists
  • Orthopedists
  • Paediatricians
  • Patients
  • Pharmacists
  • Physiotherapists
  • Psychiatrists
  • Rheumatologists
  • Surgeons
  • Urgentists
  • Urologists

Research typesTypes of researches

  • ATU study (Awareness Trial Usage)
  • Potentiality study
  • Perception survey
  • Awareness study and product image
  • Image survey of a pharmaceutical company through its delegates
  • Patients study / Mirror study
  • Pre / post advertising test
  • Recall Test
  • Trade fair participation follow up
  • National field work for international studies
  • Brand review

MethodologiesMethodologies

Quantitative research

Face-to-face interviews

  • A 19 professional interviewers network

CAWI (Computer Assisted Web Interviewing)

  • Panel LMK! (1700 GPs in Belgium)
  • European panel of GPs and SPs available

CATI (Computer Assisted Telephone Interviewing)

  • A different price policy
  • Distance interviews listening capability (by phone)
  • In Belgium, in Grand-Duchy of Luxembourg

Qualitative research

In-depth interviews

Focus group / group discussion

  • Animation by the same person in 3 languages)
  • An exclusively « Pharma » partner
  • In Belgium and in Grand-Duchy of Luxembourg

Patients recruitmentPatients recruitment

Patients suffering of (for instance):

  • Allergy
  • COPD
  • Prostate cancer
  • Osteoarthritis
  • Type II diabetes
  • Glaucoma
  • Haemorrhoids
  • Hypertension
  • Contraception
  • Parkinson
  • Multiple sclerosis

Personalized communication training / workshops specifically designed for pharmaceutical companies

Background:

  • This training results from 13 years experience in « sensu lato » communication including with pharmaceutical laboratories.
  • Theory is backed by several practical workshops built on case studies: your own ads are analyzed and benchmarked with others.
  • These workshops are completely personalized according to the therapeutic fields of the pharmaceutical company.
  • Short but dense, the program organized on 2 half days is worked out to maximize the asset while making it possible to insert it in the overloaded diaries.

Objectives:

  • To acquire sharp communication expertise by applying the fundamental principles which govern FMCG advertisers, adapted to the specificities of the pharmaceutical market.
  • To optimize the preparatory phase of any form of communication:
    • To develop a creative and media strategy
    • To elaborate and structure the briefing for the agency
  • To evaluate with understanding the creative projects proposed by the communication agency
  • To measure the performance of a media plan
  • To increase the return from your communication investments

To know more: info@let-me-know.eu

Do you need further information? Do get in touch!