Pathologies/Treatments covered
- Acromegaly
- Adjuvant hormonotherapy
- Allergies
- AMD (Age-Related Macular Degeneration)
- Antimycotic
- Arthritis
- Asthma
- Carcinoma
- Children milk
- Contraception
- COPD
- CV diseases
- Depression
- Dermatitis
- Diabetes
- Erectile dysfunction
- Hypercholesterolaemia
- Hypertension
- HRT
- Mood disorder
- Osteoporosis
- Pains
- Parkinson
- Schizophrenia
- Severe pains
- Skin care
- Urinary incontinence
- Vaccine
Target groups interviewed for pharmaceutical studies
- Anesthetists
- Breast cancer SPs
- Cardiologists
- Care and convalescent homes
- Clinics of the pain
- Dermatologists
- Dieteticians
- Endocrinologists
- Gastroenterologists
- Geriatrists
- GPs
- Gynecologists
- Hematologists
- Lung SPs
- Nephrologists
- Neurologists
- Oncologists
- Ophtalmologists
- Orthopedists
- Paediatricians
- Patients
- Pharmacists
- Physiotherapists
- Psychiatrists
- Rheumatologists
- Surgeons
- Urgentists
- Urologists
Types of researches
- ATU study (Awareness Trial Usage)
- Potentiality study
- Perception survey
- Awareness study and product image
- Image survey of a pharmaceutical company through its delegates
- Patients study / Mirror study
- Pre / post advertising test
- Recall Test
- Trade fair participation follow up
- National field work for international studies
- Brand review
Methodologies
Quantitative research
Face-to-face interviews
- A 19 professional interviewers network
CAWI (Computer Assisted Web Interviewing)
CATI (Computer Assisted Telephone Interviewing)
- A different price policy
- Distance interviews listening capability (by phone)
- In Belgium, in Grand-Duchy of Luxembourg
Qualitative research
In-depth interviews
Focus group / group discussion
- Animation by the same person in 3 languages)
- An exclusively « Pharma » partner
- In Belgium and in Grand-Duchy of Luxembourg
Patients recruitment
Patients suffering of (for instance):
- Allergy
- COPD
- Prostate cancer
- Osteoarthritis
- Type II diabetes
- Glaucoma
- Haemorrhoids
- Hypertension
- Contraception
- Parkinson
- Multiple sclerosis
Personalized communication training / workshops specifically designed for pharmaceutical companies
Background:
- This training results from 13 years experience in « sensu lato » communication including with pharmaceutical laboratories.
- Theory is backed by several practical workshops built on case studies: your own ads are analyzed and benchmarked with others.
- These workshops are completely personalized according to the therapeutic fields of the pharmaceutical company.
- Short but dense, the program organized on 2 half days is worked out to maximize the asset while making it possible to insert it in the overloaded diaries.
Objectives:
- To acquire sharp communication expertise by applying the fundamental principles which govern FMCG advertisers, adapted to the specificities of the pharmaceutical market.
- To optimize the preparatory phase of any form of communication:
- To develop a creative and media strategy
- To elaborate and structure the briefing for the agency
- To evaluate with understanding the creative projects proposed by the communication agency
- To measure the performance of a media plan
- To increase the return from your communication investments
To know more: info@let-me-know.eu